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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - Hardcover

by Bill Schley, Carl Jr. Nichols
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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

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Availability:In StockContributor:Bill Schley, Carl Jr. NicholsPublish date:2010-10-04Pages:244
Language:EnglishPublisher:N.W. WidenerISBN-13:9780982694169ISBN-10:982694164UPC:9780982694169Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingSize:8.70 x 5.80 x 1.10 inchesWeight:0.9502Product ID:SCJ6D39H2K
Previous ed. published in 2005 by Portfolio.
Language:EnglishPublisher:N.W. WidenerISBN-13:9780982694169ISBN-10:982694164UPC:9780982694169Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingSize:8.70 x 5.80 x 1.10 inchesWeight:0.9502Product ID:SCJ6D39H2K
Publisher: N.W. Widener

Edition

2nd Edition

Contributor(s)

Bill Schley, Carl Jr. Nichols

Author

Bill Schley, Carl Jr. Nichols

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