What Chinese Want - Paperback
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Language:EnglishPublisher:St. Martin's GriffinISBN-13:9781137278357ISBN-10:1137278358UPC:9781137278357Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, InternationalBook Topic:Marketing, Economics & TradeSize:9.90 x 6.90 x 0.70 inchesWeight:1.0516Product ID:SCQWNDA6N1
What Chinese Want
What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there.
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average...
Language:EnglishPublisher:St. Martin's GriffinISBN-13:9781137278357ISBN-10:1137278358UPC:9781137278357Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, InternationalBook Topic:Marketing, Economics & TradeSize:9.90 x 6.90 x 0.70 inchesWeight:1.0516Product ID:SCQWNDA6N1
Tom Doctoroff is the North Asia Area Director and Greater China CEO for J. Walter Thompson (JWT), the author of Billions, and a leading authority on marketing in China and Chinese consumer culture. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio and has been featured in the Financial Times, Business Week, The Wall Street Journal and The New York Times among others. He...
Publisher: St. Martin's Griffin
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