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Venturing: Innovation and Business Planning for Entrepreneurs

Venturing: Innovation and Business Planning for Entrepreneurs - Paperback

by Marc H. Meyer, Frederick G. Crane
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Availability:In StockContributor:Marc H. Meyer, Frederick G. CranePublish date:2015-07-29Pages:416
Language:EnglishPublisher:Lulu.comISBN-13:9781312998421ISBN-10:1312998423UPC:9781312998421Book Category:Business & EconomicsSize:11.00 x 8.50 x 0.85 inchesWeight:2.112Product ID:SCA2KFD8R4
Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.
Language:EnglishPublisher:Lulu.comISBN-13:9781312998421ISBN-10:1312998423UPC:9781312998421Book Category:Business & EconomicsSize:11.00 x 8.50 x 0.85 inchesWeight:2.112Product ID:SCA2KFD8R4
Publisher: Lulu.com

Contributor(s)

Marc H. Meyer, Frederick G. Crane

Author

Marc H. Meyer, Frederick G. Crane

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