Value Proposition Design: How to Create Products and Services Customers Want - Paperback
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Value Proposition Design: How to Create Products and Services Customers Want
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist
Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to...
The authors of "Value Proposition Design" are obsessed with bringing practical tools and processes to the fields of strategy, innovation, and entrepreneurship. They all share a common passion for making business concepts simple, beautiful, and applicable so that they become useful and indispensable in the lives of business professionals and organizations.
The team behind "Value Proposition...
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