Think Like a Brand. Act Like a Startup. - Paperback
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Language:EnglishPublisher:Inc. OriginalISBN-13:9781639090365ISBN-10:1639090363UPC:9781639090365Book Category:Business & EconomicsBook Subcategory:Strategic PlanningSize:9.00 x 6.00 x 0.57 inchesWeight:0.8201Product ID:SCBM5E6388
Think Like a Brand. Act Like a Startup.
Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.
Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth.
During her fifteen years in the business trenches,...
Language:EnglishPublisher:Inc. OriginalISBN-13:9781639090365ISBN-10:1639090363UPC:9781639090365Book Category:Business & EconomicsBook Subcategory:Strategic PlanningSize:9.00 x 6.00 x 0.57 inchesWeight:0.8201Product ID:SCBM5E6388
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