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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition - Paperback

by Georg Müller, Thomas T. Nagle, Evert Gruyaert
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Availability:In StockContributor:Georg Müller, Thomas T. Nagle, Evert GruyaertPublish date:2023-11-02Pages:362
Language:EnglishPublisher:RoutledgeISBN-13:9781032540726ISBN-10:1032540729UPC:9781032540726Book Category:Business & EconomicsBook Subcategory:Purchasing & Buying, Strategic Planning, MarketingSize:10.00 x 7.00 x 0.75 inchesWeight:1.3823Product ID:SC9XWXEAWG

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.


Language:EnglishPublisher:RoutledgeISBN-13:9781032540726ISBN-10:1032540729UPC:9781032540726Book Category:Business & EconomicsBook Subcategory:Purchasing & Buying, Strategic Planning, MarketingSize:10.00 x 7.00 x 0.75 inchesWeight:1.3823Product ID:SC9XWXEAWG
Publisher: Routledge

Edition

7th Edition

Contributor(s)

Georg Müller, Thomas T. Nagle, Evert Gruyaert

Author

Georg Müller, Thomas T. Nagle, Evert Gruyaert

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