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The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand

The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand - Paperback

by Dan White
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Availability:In StockContributor:Dan WhiteSeries:Concise AdvicePublish date:2024-05-16Pages:160
Language:EnglishPublisher:Lid PublishingISBN-13:9781915951182ISBN-10:1915951186UPC:9781915951182Book Category:Business & EconomicsSize:7.00 x 4.70 x 0.90 inchesWeight:0.4409Product ID:SCW59PZR3S

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.

This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.

Language:EnglishPublisher:Lid PublishingISBN-13:9781915951182ISBN-10:1915951186UPC:9781915951182Book Category:Business & EconomicsSize:7.00 x 4.70 x 0.90 inchesWeight:0.4409Product ID:SCW59PZR3S
Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK.

Publisher: Lid Publishing

Contributor(s)

Dan White

Author

Dan White

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