The PR Masterclass - How to Develop a PublicRelations Strategy That Works - Hardcover
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Language:EnglishPublisher:WileyISBN-13:9781118756232ISBN-10:1118756231UPC:9781118756232Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:9.37 x 6.32 x 0.89 inchesWeight:1.0009Product ID:SCJX18W2ME
The PR Masterclass - How to Develop a PublicRelations Strategy That Works
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to...
Language:EnglishPublisher:WileyISBN-13:9781118756232ISBN-10:1118756231UPC:9781118756232Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:9.37 x 6.32 x 0.89 inchesWeight:1.0009Product ID:SCJX18W2ME
ALEX SINGLETON is one of the world's leading strategists. Through consultancy, training and speaking, he helps organisations, large and small, all over the world. Companies such as Kellogg's, Virgin Atlantic and FirstGroup, along with major charities and public bodies, have turned to him for his expertise.
Alex was previously a journalist at The Daily Telegraph in London and has also written for...
Publisher: Wiley
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