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The Naming Book: 5 Steps to Creating Brand and Product Names That Sell

The Naming Book: 5 Steps to Creating Brand and Product Names That Sell - Paperback

by Brad Flowers
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Availability:In StockContributor:Brad FlowersPublish date:2020-03-17Pages:164
Language:EnglishPublisher:Entrepreneur PressISBN-13:9781599186665ISBN-10:1599186667UPC:9781599186665Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Entrepreneurship, Strategic PlanningSize:8.90 x 6.00 x 0.60 inchesWeight:0.5997Product ID:SC64CSKZ27
A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.
Language:EnglishPublisher:Entrepreneur PressISBN-13:9781599186665ISBN-10:1599186667UPC:9781599186665Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Entrepreneurship, Strategic PlanningSize:8.90 x 6.00 x 0.60 inchesWeight:0.5997Product ID:SC64CSKZ27
Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.
Publisher: Entrepreneur Press

Contributor(s)

Brad Flowers

Author

Brad Flowers

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