Practical Guide to Understanding and Unlocking Creativity in Business
How to get past the most common myths about creativity to design truly innovative strategies
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.
Research-Based Insights on Creative Innovation
This book addresses fundamental questions about the creative process: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Through evidence-based analysis, Burkus provides actionable frameworks for developing consistent creative output in professional settings.
Ten Common Myths Debunked
- The Eureka Myth
- The Lone Creator Myth
- The Incentive Myth
- The Brainstorming Myth
- And six additional myths that limit creative potential
Each myth is examined through the lens of current research, providing readers with practical tools to overcome obstacles to innovation. For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, this guide offers concrete strategies for finding new ideas and implementing them effectively.
