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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar - Paperback

by Robert W. Bly
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Availability:In StockContributor:Robert W. BlyPublish date:2015-11-24Pages:364
Language:EnglishPublisher:Entrepreneur PressISBN-13:9781599185590ISBN-10:1599185598UPC:9781599185590Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Small BusinessSize:8.90 x 6.00 x 0.90 inchesWeight:1.1001Product ID:SCF3BYDEW9

Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

Language:EnglishPublisher:Entrepreneur PressISBN-13:9781599185590ISBN-10:1599185598UPC:9781599185590Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Small BusinessSize:8.90 x 6.00 x 0.90 inchesWeight:1.1001Product ID:SCF3BYDEW9
Robert W. Bly is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multimillionaire while still in his 30s and is the author of The Copywriter's Handbook and Secrets of a Freelance Writer. Bly writes a column for Target Marketing magazine and publishes his e-newsletter, The Direct Response Letter, for more than 60,000 subscribers.
Publisher: Entrepreneur Press

Edition

2nd Edition

Contributor(s)

Robert W. Bly

Author

Robert W. Bly

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