The Maker's Mark Story: From Dream to Major Brand in Two Generations - Paperback
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Language:EnglishPublisher:Whitaker & Company, Publishers, Inc.ISBN-13:9780940195080ISBN-10:940195089UPC:9780940195080Book Category:Business & EconomicsBook Subcategory:EntrepreneurshipSize:8.50 x 5.51 x 0.16 inchesWeight:0.2205Product ID:SCJT281477
The Maker's Mark Story: From Dream to Major Brand in Two Generations
A valuable roadmap for anyone interested in distilled spirits, entrepreneurship or the story behind the iconic Maker's Mark brand, Joel Whitaker tells how a living room argument launched Maker's Mark, how the company's banker -- who was also a member of the company's board -- turned it down for a loan, saying there's no future in whiskey, how one incident turned the niche brand -- really, little...
Language:EnglishPublisher:Whitaker & Company, Publishers, Inc.ISBN-13:9780940195080ISBN-10:940195089UPC:9780940195080Book Category:Business & EconomicsBook Subcategory:EntrepreneurshipSize:8.50 x 5.51 x 0.16 inchesWeight:0.2205Product ID:SCJT281477
Joel Whitaker was an experienced prize winning newsman when he acquired "Frank Kane's Weekly Letter." He had been editor of the world's oldest high school daily and editor in chief of the Indiana Daily Student. After graduating from Indiana University, he went to work at the St. Petersburg Times as a reporter, and later as an editor responsible for national news coverage. He moved to New York in...
Publisher: Whitaker & Company, Publishers, Inc.
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