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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs - Paperback

by Jim Kalbach
$39.99
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Availability:In StockContributor:Jim Kalbach, Michael Schrage (Foreword by)Publish date:2020-04-07Pages:320
Language:EnglishPublisher:Two Waves BooksISBN-13:9781933820682ISBN-10:1933820683UPC:9781933820682Book Category:Design, Technology & Engineering, ComputersBook Subcategory:Product, Social AspectsSize:8.90 x 6.00 x 0.90 inchesWeight:1.3007Product ID:SCSWH7VY6D

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Language:EnglishPublisher:Two Waves BooksISBN-13:9781933820682ISBN-10:1933820683UPC:9781933820682Book Category:Design, Technology & Engineering, ComputersBook Subcategory:Product, Social AspectsSize:8.90 x 6.00 x 0.90 inchesWeight:1.3007Product ID:SCSWH7VY6D
Kalbach, Jim: -

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.

In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.

Publisher: Two Waves Books

Contributor(s)

Jim Kalbach, Michael Schrage (Foreword by)

Author

Jim Kalbach

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