The Imagination Time Trip: A Reality Fable for Adults - Paperback

Mitch Markson: He, Him, Boomer.
Mitch specializes in brand positioning, idea development, and social purpose. He is the author of The Imagination Playbook: for People, Brands, Issues, and Organizations, and teaches a graduate course (The Brand Purpose Lab) at the American University of Paris. Mitch is the Creative Director in residence at The Sway Effect. He was the former global Chief Creative Officer at Edelman, the world's largest independent public relations agency, where he spent twenty-two years of his career. His clients at Ketchum, Edelman, Ogilvy, and Markson IdeaCraft have included Unilever, Microsoft, Hershey, NY Life Investments, Cranium, Arm & Hammer, the Swedish Trade Council, American Express, GE, Barilla, Ford, and Amenity Analytics. His current pro bono favorite is the Erase Indifference project, where Mitch serves as creative director and strategist.

Eric Ponsky: He, Him, Gen-Z.
A recent master's degree recipient of a global communications degree at the American University of Paris, Eric is a classical composer and a healthcare marketing strategist and brand manager for GlobalCast MD. As a gaming entrepreneur, he explores immersive gameplay concepts and has experimented with generative AI in gaming. He is also the founder of Piece for People, a brand that writes short musical portraits for strangers to create abstract identity. With a keen interest in the interplay of art and science, Eric is an advocate for corporate social responsibility and purpose branding.