The Future of Omni-Channel Retail: Predictions in the Age of Amazon - Paperback
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Understanding the Future of Retail in the Amazon Era
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?
By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.
What You'll Learn
- How the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline.
- Why shopping provides either "time well spent" or "time well saved," and how to leverage that.
- What retailers and retail real estate developers are doing to stay relevant.
- How a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.
Practical Framework for Retail Decision-Making
Want to know whether your product or service will fare best online or off? Read Lionel Binnie's exploration of the developing omni-channel retail landscape to find out.
This resource fills a critical gap for practitioners and consultants working with consumer products and retail businesses. With two decades of e-commerce history behind us, we now have the perspective needed to answer fundamental questions about which shopping experiences will persist in physical retail and why.
"A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It's right here."
Paco Underhill, author of Why We Buy: The Science of Shopping
Contributor(s)
Author
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Understanding the Future of Retail in the Amazon Era
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?
By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.
What You'll Learn
- How the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline.
- Why shopping provides either "time well spent" or "time well saved," and how to leverage that.
- What retailers and retail real estate developers are doing to stay relevant.
- How a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.
Practical Framework for Retail Decision-Making
Want to know whether your product or service will fare best online or off? Read Lionel Binnie's exploration of the developing omni-channel retail landscape to find out.
This resource fills a critical gap for practitioners and consultants working with consumer products and retail businesses. With two decades of e-commerce history behind us, we now have the perspective needed to answer fundamental questions about which shopping experiences will persist in physical retail and why.
"A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It's right here."
Paco Underhill, author of Why We Buy: The Science of Shopping
Contributor(s)
Author