The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences - Paperback
by Laeeq Khan
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Language:EnglishPublisher:Oxford University PressISBN-13:9780197814239ISBN-10:197814239UPC:9780197814239Book Category:Social Science, ComputersBook Subcategory:Media Studies, Methodology, InternetBook Topic:Social MediaSize:9.10 x 6.30 x 1.10 inchesWeight:0.8003Product ID:SCZ0W450WT
The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences
The Data Analytics Advantage is a comprehensive guide that equips readers with the essential skills to analyze and leverage social media data for strategic decision-making. Combining academic principles with case studies, social media analytics expert Laeeq Khan provides a foundational understanding of the field and its importance, introduces cutting-edge trends and tools through interactive...
Language:EnglishPublisher:Oxford University PressISBN-13:9780197814239ISBN-10:197814239UPC:9780197814239Book Category:Social Science, ComputersBook Subcategory:Media Studies, Methodology, InternetBook Topic:Social MediaSize:9.10 x 6.30 x 1.10 inchesWeight:0.8003Product ID:SCZ0W450WT
Laeeq Khan is Associate Professor and founding Director of the SMART Lab at Ohio University. He specializes in social media, data analytics, AI, and digital engagement. With a Ph.D. from Michigan State University, he is a computational social scientist focused on technology-driven insights. Dr. Khan has published widely on social media engagement, health communication, and misinformation. With a...
Publisher: Oxford University Press
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