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The Culting of Brands: Turn Your Customers into True Believers

The Culting of Brands: Turn Your Customers into True Believers - Paperback

by Douglas Atkin
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Availability:In StockContributor:Douglas AtkinPublish date:2005-05-31Pages:256
Language:EnglishPublisher:Penguin Publishing GroupISBN-13:9781591840961ISBN-10:1591840961UPC:9781591840961Book Category:Business & EconomicsBook Subcategory:Customer Relations, Marketing, Consumer BehaviorBook Topic:ResearchSize:8.40 x 5.56 x 0.56 inchesWeight:0.5115Product ID:SC943XJS1K
Language:EnglishPublisher:Penguin Publishing GroupISBN-13:9781591840961ISBN-10:1591840961UPC:9781591840961Book Category:Business & EconomicsBook Subcategory:Customer Relations, Marketing, Consumer BehaviorBook Topic:ResearchSize:8.40 x 5.56 x 0.56 inchesWeight:0.5115Product ID:SC943XJS1K
Douglas Atkin is the director of strategy at one of New York's hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.
Publisher: Penguin Publishing Group

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Douglas Atkin

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Douglas Atkin

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