The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant - Paperback
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Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572458ISBN-10:1936572451UPC:9781936572458Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, New Business Enterprises, ManagementSize:9.25 x 7.50 x 0.36 inchesWeight:0.6702Product ID:SCFNS05N80
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.
This book offers a systematic approach to...
Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572458ISBN-10:1936572451UPC:9781936572458Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, New Business Enterprises, ManagementSize:9.25 x 7.50 x 0.36 inchesWeight:0.6702Product ID:SCFNS05N80
Chernev, Alexander: - Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He is an expert in marketing strategy, brand management and consumer behavior. Dr. Chernev holds a Ph.D. in psychology and a second Ph.D. in business administration from Duke University. His research has been published in the leading marketing journals and has been...
Publisher: Cerebellum Press
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