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The Branding of Polaroid

The Branding of Polaroid - Paperback

by Paul Giambarba
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Availability:In StockContributor:Paul GiambarbaPublish date:2014-09-15Pages:146
Language:EnglishPublisher:Capearts PublishingISBN-13:9780871550019ISBN-10:871550016UPC:9780871550019Book Category:Business & Economics, DesignBook Subcategory:Advertising & Promotion, Marketing, Graphic ArtsBook Topic:AdvertisingSize:8.50 x 8.50 x 0.38 inchesWeight:0.5997Product ID:SCHGAP95P4
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Language:EnglishPublisher:Capearts PublishingISBN-13:9780871550019ISBN-10:871550016UPC:9780871550019Book Category:Business & Economics, DesignBook Subcategory:Advertising & Promotion, Marketing, Graphic ArtsBook Topic:AdvertisingSize:8.50 x 8.50 x 0.38 inchesWeight:0.5997Product ID:SCHGAP95P4
Publisher: Capearts Publishing

Edition

3rd Revised Edition

Contributor(s)

Paul Giambarba

Author

Paul Giambarba

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