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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace - Paperback

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Availability:In StockContributor:Peter Montoya, Tim VandeheyPublish date:2008-10-24Pages:288
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071597500ISBN-10:71597506UPC:9780071597500Book Category:Business & EconomicsBook Subcategory:TrainingSize:8.92 x 6.26 x 0.70 inchesWeight:0.8708Product ID:SCZ823GTED

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071597500ISBN-10:71597506UPC:9780071597500Book Category:Business & EconomicsBook Subcategory:TrainingSize:8.92 x 6.26 x 0.70 inchesWeight:0.8708Product ID:SCZ823GTED

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.


Publisher: McGraw-Hill Companies

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.

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