The Book Business: What Everyone Needs to Know(R) - Paperback
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Availability:In StockContributor:Mike Shatzkin, Robert Paris RigerSeries:What Everyone Needs to Know(r)Publish date:2019-03-01Pages:184
Language:EnglishPublisher:Oxford University PressISBN-13:9780190628048ISBN-10:190628049UPC:9780190628048Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Industries, Publishers & Publishing IndustryBook Topic:Media & CommunicationsSize:8.20 x 5.50 x 0.90 inchesWeight:0.4497Product ID:SCKFN0PHP8
The Book Business: What Everyone Needs to Know(R)
Mike Shatzkin and Robert Paris Riger, longtime publishing-industry insiders, survey the business of trade publishing - the arm of publishing that reaches readers through bookstores and libraries. Covering every aspect of the business, from vision to creation to marketing and distribution, and across all the formats that books can take, they offer a clear and succinct primer for interested...
Series: What Everyone Needs to Know(r)
Language:EnglishPublisher:Oxford University PressISBN-13:9780190628048ISBN-10:190628049UPC:9780190628048Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Industries, Publishers & Publishing IndustryBook Topic:Media & CommunicationsSize:8.20 x 5.50 x 0.90 inchesWeight:0.4497Product ID:SCKFN0PHP8
Mike Shatzkin has been a consultant to the book publishing industry and its trading partners on supply chain and digital change issues for more than four decades. His clients have included every major US publisher, many non-US publishers, retailers including Borders and Barnes & Noble, wholesalers including Ingram and Baker & Taylor, and a variety of printers, literary agencies, and...
Publisher: Oxford University Press
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