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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success - Paperback

by Colin Barrow
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Availability:In StockContributor:Colin BarrowPublish date:2023-05-30Pages:280
Language:EnglishPublisher:Kogan PageISBN-13:9781398611009ISBN-10:139861100XUPC:9781398611009Book Category:Business & EconomicsBook Subcategory:Careers, Marketing, SkillsSize:9.21 x 6.14 x 0.78 inchesWeight:0.9017Product ID:SCSX5ZP1QN

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing.

From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success.

With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.

About the 30 Day MBA Series...
MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.
Language:EnglishPublisher:Kogan PageISBN-13:9781398611009ISBN-10:139861100XUPC:9781398611009Book Category:Business & EconomicsBook Subcategory:Careers, Marketing, SkillsSize:9.21 x 6.14 x 0.78 inchesWeight:0.9017Product ID:SCSX5ZP1QN
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK
Publisher: Kogan Page

Edition

3rd Edition

Contributor(s)

Colin Barrow

Author

Colin Barrow

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