Tell Stories Your Donors Can't Ignore: Donorarc: The Story-based Fundraising Model Electrifying Donor Engagement - Paperback

The fundraising world keeps telling us that we need to tell stories to raise money. This step-by-step guide to the Donorarc Fundraising Model outlines exactly how to write and share stories your donors can't ignore. Stories that build relationship equity with donors so that when you ask for a gift, the response is increased engagement.

Donorarc was developed by Mitzie Schafer, CFRE, during her time at Epworth Children's Home, now Epworth. Through the development and implementation of this model, which she didn't know she was creating at the time, annual giving increased from $1.4 million to $2.6 million in the first three years. Since then, she has successfully implemented Donorarc with countless other organizations. The key is building a "donor first" organizational DNA, and that starts with stories that inspire and thank donors for the real impact they have on the lives of those you serve. The model has been implemented in secular nonprofits, faith-based nonprofits, and churches of all denominations. Donors are donors. They deserve to know their gifts make a difference, and Donorarc is the clearest way to tell them - again and again.

Yes, this book is for professional fundraisers, but to grow a "donor first" culture and maximize the amount of money you can raise, Mitzie encourages board or council members, executives, program staff, and key volunteers to also read it.