Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney - Hardcover

Mehrmann, Tom: - "TOM MEHRMANN began his career in the theme park industry in 1977 cleaning the grounds at Knotts Berry Farm, an attraction located seven miles from Disneyland. A quarter century later, he built on the lessons learned there - as well as at other parks in the US and Europe - to ensure that Ocean Park Hong Kong did not whither in the shadow of another Disney resort. As the chief executive of Ocean Park Hong Kong from 2004 - 2016, Tom oversaw the attraction's transformation into a leading world-class family-travel destination that welcomes more than seven million visitors annually. A graduate of California State University Fullerton, Tom subsequently launched Universal Studio's first resort in China, Universal Studios Beijing. He is currently the President and Chief Operating Officer (Pacific Rim) of Universal Parks and Resorts."Switow, Michael: - Michael Switow is the managing partner of Switow Media LLP, a top-tier editorial consultancy that produces intelligent panel discussions and provides full-service book coaching. His in-depth and colourful features explore the launch and growth of major Asian brands, as well as the efforts of international attractions players like KidZania, Lionsgate and Nickelodeon to penetrate new markets. Michael earned a master's degree from Princeton University's School of Public and International Affairs. His second book, Activate the Third Space, presents a clear road map for how every employee, not just those in the C-suites, can take personal responsibility to ensure success. He is the founder of ONE (Singapore), a charity dedicated to Making Poverty History.