Successful Business Model Transformations in Disruptive Times: A Conceptual Framework for Established Corporations - Paperback

Prof. Dr. Thomas Rudolph researches and teaches as a full professor of business administration and marketing at the University of St.Gallen. As Director, he heads the Research Center for Retail Management based there. His research with his team focuses on the challenges of digital transformation and consumer

Dr. Markus Schweizer systematically and empathetically thinks about business models and concepts from the customer's perspective. From the analysis to the workshop series to the anchoring on the ground - all from a single source. He studied at the University of St. Gallen until his doctorate and is now Managing Director and Partner of Holistic Consulting GmbH. He shares his knowledge as a conference speaker, book author, and lecturer at universities of applied sciences in Switzerland, Germany, and Austria.