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Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM]

Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM] - Hardcover

by Dave Lakhani
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Availability:In StockContributor:Dave LakhaniPublish date:2008-04-01Pages:224
Language:EnglishPublisher:WileyISBN-13:9780470243367ISBN-10:470243368UPC:9780470243367Book Category:Business & EconomicsBook Subcategory:MarketingSize:8.68 x 5.84 x 0.98 inchesWeight:0.8003Product ID:SC0YD73JEY
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Language:EnglishPublisher:WileyISBN-13:9780470243367ISBN-10:470243368UPC:9780470243367Book Category:Business & EconomicsBook Subcategory:MarketingSize:8.68 x 5.84 x 0.98 inchesWeight:0.8003Product ID:SC0YD73JEY

DAVE LAKHANI is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.


Publisher: Wiley

Contributor(s)

Dave Lakhani

Author

Dave Lakhani

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