Strategic Reframing: The Oxford Scenario Planning Approach - Paperback
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Language:EnglishPublisher:Oxford University PressISBN-13:9780198820666ISBN-10:198820666UPC:9780198820666Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Forecasting, Organizational BehaviorSize:9.10 x 6.00 x 0.60 inchesWeight:0.9502Product ID:SC7H6MY13J
Strategic Reframing: The Oxford Scenario Planning Approach
Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field,...
Language:EnglishPublisher:Oxford University PressISBN-13:9780198820666ISBN-10:198820666UPC:9780198820666Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Forecasting, Organizational BehaviorSize:9.10 x 6.00 x 0.60 inchesWeight:0.9502Product ID:SC7H6MY13J
Rafael Ramirez is Director of the Oxford Scenarios Programme and has pioneered work in organizational aesthetics; the interactive design of strategy; and how scenarios work. He was Visiting Professor of Scenarios and Corporate Strategy at Shell International 2000-2003 and Chairman of the World Economic Forum's Global Agenda Council of Strategic Foresight. Rafael holds a PhD from the Wharton...
Publisher: Oxford University Press
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