Strategic Public Relations Writing: Proven Tactics and Techniques - Paperback
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Strategic Public Relations Writing: Proven Tactics and Techniques
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in...
Jim Eggensperger taught at Iona College, USA, for 18 years and is an Adjunct Professor there in the Department of Mass Communication and Adjunct Professor in the College of Business and Communications at Brenau University, USA.
Jeanne M. Salvatore is Assistant Professor in the Advertising & Marketing Communications program in the School of Business & Technology at Fashion Institute of...
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