Spreadable Media: Creating Value and Meaning in a Networked Culture - Paperback
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Availability:In StockContributor:Henry Jenkins, Sam Ford, Joshua GreenSeries:Postmillennial Pop #15Publish date:2018-04-03Pages:352
Language:EnglishPublisher:New York University PressISBN-13:9781479856053ISBN-10:1479856053UPC:9781479856053Book Category:Social ScienceBook Subcategory:Media Studies, Popular CultureSize:9.00 x 5.50 x 1.00 inchesWeight:1.1001Product ID:SC28CMTQWS
Spreadable Media: Creating Value and Meaning in a Networked Culture
How sharing, linking, and liking have transformed the media and marketing industries
Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives...
Series: Postmillennial Pop #15
Language:EnglishPublisher:New York University PressISBN-13:9781479856053ISBN-10:1479856053UPC:9781479856053Book Category:Social ScienceBook Subcategory:Media Studies, Popular CultureSize:9.00 x 5.50 x 1.00 inchesWeight:1.1001Product ID:SC28CMTQWS
Henry Jenkins (Author)
Henry Jenkins is Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He is the author or coauthor of twenty books including Textual Poachers: Television Fans and Participatory Culture, Convergence Culture: Where Old and New Media Collide, Spreadable Media: Creating Value and Meaning in a Networked...
Henry Jenkins is Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He is the author or coauthor of twenty books including Textual Poachers: Television Fans and Participatory Culture, Convergence Culture: Where Old and New Media Collide, Spreadable Media: Creating Value and Meaning in a Networked...
Publisher: New York University Press
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