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Sport Sponsorship Insights

Sport Sponsorship Insights - Paperback

by Norm O'Reilly, Gashaw Abeza, Mark Harrison
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Availability:In StockContributor:Norm O'Reilly, Gashaw Abeza, Mark HarrisonSeries:Sport Business InsightsPublish date:2023-05-31Pages:138
Language:EnglishPublisher:RoutledgeISBN-13:9780367723958ISBN-10:367723956UPC:9780367723958Book Category:Sports & Recreation, Business & EconomicsBook Subcategory:Business Aspects, MarketingSize:8.50 x 5.50 x 0.33 inchesWeight:0.4012Product ID:SCBY4GSXA4

Sport Sponsorship Insights

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

Series: Sport Business Insights
Language:EnglishPublisher:RoutledgeISBN-13:9780367723958ISBN-10:367723956UPC:9780367723958Book Category:Sports & Recreation, Business & EconomicsBook Subcategory:Business Aspects, MarketingSize:8.50 x 5.50 x 0.33 inchesWeight:0.4012Product ID:SCBY4GSXA4

Norm O'Reilly is Dean of the Graduate School of Business at the University of Maine. Recognized as a leading scholar in the business of sports, he is widely published and is highly engaged in the sponsorship industry globally as Partner Consultant with the T1 Agency. He is the lead researcher on the Canadian Sponsorship Landscape Study, now in its fifteenth edition. Dr. O'Reilly is a Fellow of...

Publisher: Routledge

Contributor(s)

Norm O'Reilly, Gashaw Abeza, Mark Harrison

Author

Norm O'Reilly, Gashaw Abeza, Mark Harrison

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