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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science

Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science - Paperback

by Adam W. Morgan
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Availability:In StockContributor:Adam W. MorganPublish date:2019-02-05Pages:238
Language:EnglishPublisher:Morgan James PublishingISBN-13:9781642790719ISBN-10:1642790710UPC:9781642790719Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Customer RelationsSize:8.50 x 5.50 x 0.54 inchesWeight:0.6702Product ID:SC7E9T3CN8
Sorry Spock, Emotions Drive Business uses a scientific approach to demonstrate that emotion drives business.
Language:EnglishPublisher:Morgan James PublishingISBN-13:9781642790719ISBN-10:1642790710UPC:9781642790719Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Customer RelationsSize:8.50 x 5.50 x 0.54 inchesWeight:0.6702Product ID:SC7E9T3CN8
Morgan, Adam W.: - Adam Morgan has been in the advertising and marketing industry for over 20 years, working for many international brands with his creative work winning awards from the One Show to local Addys. He was named one of the 40 under 40 business leaders by Utah Business Magazine and Advertising Professional of the Year for Utah in 2014 by the American Advertising Federation. Currently he is a Senior Creative Director at Adobe. Adam has published many articles on managing creative teams and data-driven creativity. He currently resides in Salt Lake City, Utah and works from San Jose, California.
Publisher: Morgan James Publishing

Contributor(s)

Adam W. Morgan

Author

Adam W. Morgan

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