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Social Media Theory and Communications Practice

Social Media Theory and Communications Practice - Paperback

by Whitney Lehmann
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Availability:In StockContributor:Whitney LehmannPublish date:7/31/2023Pages:206
Language:EnglishPublisher:RoutledgeISBN-13:9781032185873ISBN-10:1032185872UPC:9781032185873Book Category:Business & Economics, Computers, Language Arts & DisciplinesBook Subcategory:Public Relations, Social Aspects, Communication StudiesSize:9.00 x 6.00 x 0.47 inchesWeight:0.6702Product ID:SCA8439Y5G

Social Media Theory and Communications Practice

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.

While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and...

Language:EnglishPublisher:RoutledgeISBN-13:9781032185873ISBN-10:1032185872UPC:9781032185873Book Category:Business & Economics, Computers, Language Arts & DisciplinesBook Subcategory:Public Relations, Social Aspects, Communication StudiesSize:9.00 x 6.00 x 0.47 inchesWeight:0.6702Product ID:SCA8439Y5G

Whitney Lehmann, Ph.D., APR, is an associate professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.


Publisher: Routledge

Contributor(s)

Whitney Lehmann

Author

Whitney Lehmann

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