Surprise Castle
Slave in a Box: The Strange Career of Aunt Jemima

Slave in a Box: The Strange Career of Aunt Jemima - Paperback

$31.99
Quantity
01

Pay over time for orders over $35.00 with

Availability:In StockContributor:Maurice M. ManringSeries:American SouthPublish date:1998-03-05Pages:210
Language:EnglishPublisher:University of Virginia PressISBN-13:9780813918112ISBN-10:813918111UPC:9780813918112Book Category:Social Science, Business & EconomicsBook Subcategory:Ethnic Studies, Women's Studies, Advertising & PromotionBook Topic:AmericanSize:9.07 x 6.12 x 0.64 inchesWeight:0.7804Product ID:SC8RFD9NWN

In "Slave in a Box," M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a 'working grandmother.' The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a 'slave in a box' that conjured up romantic images of not only the food but also the social hierarchy of the plantation South.

Language:EnglishPublisher:University of Virginia PressISBN-13:9780813918112ISBN-10:813918111UPC:9780813918112Book Category:Social Science, Business & EconomicsBook Subcategory:Ethnic Studies, Women's Studies, Advertising & PromotionBook Topic:AmericanSize:9.07 x 6.12 x 0.64 inchesWeight:0.7804Product ID:SC8RFD9NWN

M.M. Manring is an independent scholar living in Columbia, Missouri.


Publisher: University of Virginia Press

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.

Recently Viewed

View All