
Semiotics: The Basics - Paperback
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Semiotics: The Basics
This fourth edition of the bestselling textbook, now available in print, eBook, and audiobook, has been fully updated, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.
Demystifying what is a complex, highly interdisciplinary field, key questions covered include: what are signs and codes? What can semiotics teach us about...
Daniel Chandler is an Emeritus faculty member at Aberystwyth University and a consultant in marketing semiotics. He is also the senior compiler of A Dictionary of Media and Communication (3rd edition, Oxford University Press, 2020) and A Dictionary of Social Media (Oxford University Press, 2016).
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4th Edition
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