Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager - Paperback
by Terry Bacon
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Language:EnglishPublisher:AmacomISBN-13:9780814410110ISBN-10:814410111UPC:9780814410110Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & Promotion, MarketingSize:10.00 x 7.00 x 0.70 inchesWeight:1.2919Product ID:SCJTRA36TQ
Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager
"In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpose. Account managers and salespeople must be able to identify and capture key opportunities and use a systematic approach to growing the accounts. Here's where they'll find the powerful tools, processes, and techniques to succeed. Selling to Major...
Language:EnglishPublisher:AmacomISBN-13:9780814410110ISBN-10:814410111UPC:9780814410110Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & Promotion, MarketingSize:10.00 x 7.00 x 0.70 inchesWeight:1.2919Product ID:SCJTRA36TQ
TERRY R. BACON, Ph.D. (Durango, CO) is the founder and CEO of the Self-Management Institute, a major provider of corporate training programs and consulting services in many aspects of business development, including account management. He has authored or co-authored nearly 40 books.
Publisher: Amacom
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