Resurgent: How Established Organizations Can Fight Back and Thrive in an Age of Digital Transformation - Hardcover
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Language:EnglishPublisher:Bloomsbury BusinessISBN-13:9781399422017ISBN-10:1399422014UPC:9781399422017Book Category:Business & EconomicsBook Subcategory:Careers, Personal Success, Business CommunicationSize:9.50 x 6.30 x 0.90 inchesWeight:0.9017Product ID:SC6TKFAM8P
Resurgent: How Established Organizations Can Fight Back and Thrive in an Age of Digital Transformation
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
The big tech companies (Alphabet, Amazon, Apple, Meta, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up...Language:EnglishPublisher:Bloomsbury BusinessISBN-13:9781399422017ISBN-10:1399422014UPC:9781399422017Book Category:Business & EconomicsBook Subcategory:Careers, Personal Success, Business CommunicationSize:9.50 x 6.30 x 0.90 inchesWeight:0.9017Product ID:SC6TKFAM8P
Julian Birkinshaw is the Dean of the Ivey Business School and was previously at the London Business School. He is a recognized thought-leader on the impact of digital technology on company strategy. He is the author of 15 books.
John Fallon served as CEO of Pearson PLC for eight years. He is now Professor of Practice at Northeastern University, an executive fellow at London Business School, and...Publisher: Bloomsbury Business
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