Surprise Castle
/Books/Business
Public Relations Planning, Research, and Measurement

Public Relations Planning, Research, and Measurement - Paperback

by Mark Hunter LaVigne, Colin Babiuk
$10.99
$15.00
-27%
Quantity
01

Pay over time for orders over $35.00 with

Availability:In StockContributor:Mark Hunter LaVigne, Colin BabiukPublish date:2023-07-25Pages:66
Language:EnglishPublisher:Rock's Mills PressISBN-13:9781772442854ISBN-10:1772442852UPC:9781772442854Book Category:Business & EconomicsBook Subcategory:Public RelationsSize:9.00 x 6.00 x 0.14 inchesWeight:0.2205Product ID:SCQXVX1EXD

With contributions by Kim Blanchette and Colleen Killingsworth

Introduction by Daniel Granger


This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:


  • the creation of executive summaries using the RACE formula;
  • research and analysis;
  • the setting of goals and objectives;
  • identification of target audiences and key messages;
  • development of strategies, tactics, timelines, and budgets;
  • effective use of human resources in a campaign; and
  • evaluation of a campaign's outcome.


Case studies of real-life campaigns round out this invaluable guidebook.

Language:EnglishPublisher:Rock's Mills PressISBN-13:9781772442854ISBN-10:1772442852UPC:9781772442854Book Category:Business & EconomicsBook Subcategory:Public RelationsSize:9.00 x 6.00 x 0.14 inchesWeight:0.2205Product ID:SCQXVX1EXD
Publisher: Rock's Mills Press

Contributor(s)

Mark Hunter LaVigne, Colin Babiuk

Author

Mark Hunter LaVigne, Colin Babiuk

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.

Recently Viewed

View All