Public Relations Campaigns: Skill Development, Strategic Planning, and Effective Teamwork - Paperback
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Availability:Out of StockContributor:Corey A. Hickerson, Brigitta R. BrunnerPublish date:8/22/2025Pages:222
Language:EnglishPublisher:Cognella Academic PublishingISBN-13:9798823341455UPC:9798823341455Book Category:Business & EconomicsBook Subcategory:Public Relations, Business CommunicationSize:10.00 x 7.00 x 0.47 inchesWeight:0.8708Product ID:SC20Y8GPD6
Public Relations Campaigns: Skill Development, Strategic Planning, and Effective Teamwork
Public Relations Campaigns: Skill Development, Strategic Planning, and Effective Teamwork guides students through the stages of campaign planning and execution from beginning to end. Combining theory, process, skills, and hands-on teaching activities, the book helps students manage the campaign process effectively and build their careers in public relations.
The book addresses key areas in...
Language:EnglishPublisher:Cognella Academic PublishingISBN-13:9798823341455UPC:9798823341455Book Category:Business & EconomicsBook Subcategory:Public Relations, Business CommunicationSize:10.00 x 7.00 x 0.47 inchesWeight:0.8708Product ID:SC20Y8GPD6
Hickerson, Corey A.: - Corey A. Hickerson (Ph.D., University of Virginia) is a professor in the School of Communication Studies at James Madison University, where he teaches undergraduate and graduate courses in strategic communication and public relations. He is also the Director of Global Learning and previously served as the graduate director of the university's communication and advocacy...
Publisher: Cognella Academic Publishing
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