Promotion, Recruitment and Retention of Members in Nonprofit Organizations - Hardcover

Cecilia Isabel Calder?n-Valencia is a Research Professor at UPAEP University, Mexico. She teaches Marketing Management, Marketing Metrics and Research Methodology. She is a leading consultant in Marketing Management.
Judith Cavazos-Arroyo is Professor at the Interdisciplinary Postgraduate Centre at UPAEP University, Mexico. Her research focuses mainly on issues of social marketing and social innovation.
Alfonso L?pez-Lira Arjona is a leading consultant and Research Professor in management, innovation, and entrepreneurship at Universidad Aut?noma de Nuevo Le?n. As a national accredited researcher, he is interested in business growth and organizational innovation.