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Promotion, Recruitment and Retention of Members in Nonprofit Organizations

Promotion, Recruitment and Retention of Members in Nonprofit Organizations - Hardcover

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Availability:In StockContributor:Cecilia Isabel Calderón Valencia, Judith Cavazos-Arroyo, Alfonso López-Lira ArjonaPublish date:2021-02-08Pages:136
Language:EnglishPublisher:Emerald Publishing LimitedISBN-13:9781839826597ISBN-10:1839826592UPC:9781839826597Book Category:Business & EconomicsBook Subcategory:Human Resources & Personnel Management, Personal Success, CareersSize:9.00 x 6.00 x 0.50 inchesWeight:0.7011Product ID:SCY014107J
Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.
Language:EnglishPublisher:Emerald Publishing LimitedISBN-13:9781839826597ISBN-10:1839826592UPC:9781839826597Book Category:Business & EconomicsBook Subcategory:Human Resources & Personnel Management, Personal Success, CareersSize:9.00 x 6.00 x 0.50 inchesWeight:0.7011Product ID:SCY014107J
Cecilia Isabel Calder?n-Valencia is a Research Professor at UPAEP University, Mexico. She teaches Marketing Management, Marketing Metrics and Research Methodology. She is a leading consultant in Marketing Management.
Judith Cavazos-Arroyo is Professor at the Interdisciplinary Postgraduate Centre at UPAEP University, Mexico. Her research focuses mainly on issues of social marketing and social innovation.
Alfonso L?pez-Lira Arjona is a leading consultant and Research Professor in management, innovation, and entrepreneurship at Universidad Aut?noma de Nuevo Le?n. As a national accredited researcher, he is interested in business growth and organizational innovation.
Publisher: Emerald Publishing Limited

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