Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons - Hardcover

Name: Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
Brand: Rockport Publishers
SKU: 9780760376515
Price: 28.99 USD
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by George Bokhua

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Availability:In StockContributor:George BokhuaPublish date:2022-08-02Pages:224

Language:EnglishPublisher:Rockport PublishersISBN-13:9780760376515ISBN-10:760376514UPC:9780760376515Book Category:DesignBook Subcategory:Graphic Arts, ReferenceBook Topic:Branding & Logo Design, Commercial & CorporateSize:9.76 x 7.56 x 0.94 inchesWeight:1.8519Product ID:SC6EDRQZ13

Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated--a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.

This comprehensive volume includes:

How to apply a strong, simple, and minimal design aesthetic to logo design
Why gridding is important, and understanding the golden ratio and when to use it
How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
Fine-tuning techniques to ensure visual integrity

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Language:EnglishPublisher:Rockport PublishersISBN-13:9780760376515ISBN-10:760376514UPC:9780760376515Book Category:DesignBook Subcategory:Graphic Arts, ReferenceBook Topic:Branding & Logo Design, Commercial & CorporateSize:9.76 x 7.56 x 0.94 inchesWeight:1.8519Product ID:SC6EDRQZ13

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

Publisher: Rockport Publishers

Contributor(s)

George Bokhua

Author

George Bokhua

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Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated--a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.

This comprehensive volume includes:

How to apply a strong, simple, and minimal design aesthetic to logo design
Why gridding is important, and understanding the golden ratio and when to use it
How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
Fine-tuning techniques to ensure visual integrity

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

Publisher: Rockport Publishers

Contributor(s)

George Bokhua

Author

George Bokhua

Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons - Hardcover

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