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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future - Paperback

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Availability:In StockContributor:Patrick HanlonPublish date:2011-05-01Pages:272
Language:EnglishPublisher:Free PressISBN-13:9781451655315ISBN-10:1451655312UPC:9781451655315Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Marketing, Strategic PlanningSize:8.50 x 5.50 x 0.68 inchesWeight:0.6305Product ID:SCM7H5FDRD
Language:EnglishPublisher:Free PressISBN-13:9781451655315ISBN-10:1451655312UPC:9781451655315Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Marketing, Strategic PlanningSize:8.50 x 5.50 x 0.68 inchesWeight:0.6305Product ID:SCM7H5FDRD
As a senior executive at the world's most creative advertising agencies, including TBWA, Ogilvy, Hal Riney & Partners, and Lowe & Partners in New York City, Patrick Hanlon has worked on such famous brands as Absolut, UPS, John Deere, H&R Block, LEGO, General Motors, BellSouth, Pepsi International, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing his proprietary new primal branding construct with marketers from Target, Starbucks, American Express, and elsewhere. It was immediately hailed as "a provocative new look at classic branding." Others simply cheer that primal branding is "not the same old branding B.S." After a decade of working on Madison Avenue, the author is now headquartered in Minneapolis, where he serves Fortune 500 clients across the country.
Publisher: Free Press

Contributor(s)

Patrick Hanlon

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