Precision Retailing: Driving Results with Behavioral Insights and Data Analytics - Hardcover
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Availability:In StockContributor:Laurette Dub? (Editor), Maxime Cohen (Editor), Nathan Yang (Editor)Series:Behaviorally Informed OrganizationsPublish date:2024-03-12Pages:368
Language:EnglishPublisher:Rotman-Utp PublishingISBN-13:9781487542719ISBN-10:1487542712UPC:9781487542719Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic Planning, Organizational BehaviorBook Topic:ResearchSize:9.00 x 6.00 x 1.19 inchesWeight:1.821Product ID:SCV65T2W87
Precision Retailing: Driving Results with Behavioral Insights and Data Analytics
Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change.
Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the...
Series: Behaviorally Informed Organizations
Language:EnglishPublisher:Rotman-Utp PublishingISBN-13:9781487542719ISBN-10:1487542712UPC:9781487542719Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic Planning, Organizational BehaviorBook Topic:ResearchSize:9.00 x 6.00 x 1.19 inchesWeight:1.821Product ID:SCV65T2W87
Laurette Dubé is a professor of marketing, James McGill Chair of Consumer and Lifestyle Psychology and Marketing, and Chair and Scientific Director at the Centre for the Convergence of Health and Economics at McGill University.
Maxime C. Cohen is the Scale AI Chair Professor of Retail and Operations Management and Director of Research at McGill University.
Nathan Yang is an assistant professor of...
Maxime C. Cohen is the Scale AI Chair Professor of Retail and Operations Management and Director of Research at McGill University.
Nathan Yang is an assistant professor of...
Publisher: Rotman-Utp Publishing
Contributor(s)
Laurette Dub? (Editor), Maxime Cohen (Editor), Nathan Yang (Editor)
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