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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age - Paperback

by David Aaker
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Availability:In StockContributor:David AakerPublish date:2020-04-07Pages:204
Language:EnglishPublisher:Morgan James PublishingISBN-13:9781642798906ISBN-10:1642798908UPC:9781642798906Book Category:Business & EconomicsBook Subcategory:Strategic Planning, E-Commerce, EntrepreneurshipBook Topic:Digital MarketingSize:9.00 x 6.00 x 0.47 inchesWeight:0.6702Product ID:SCWA3JPF8J
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
Language:EnglishPublisher:Morgan James PublishingISBN-13:9781642798906ISBN-10:1642798908UPC:9781642798906Book Category:Business & EconomicsBook Subcategory:Strategic Planning, E-Commerce, EntrepreneurshipBook Topic:Digital MarketingSize:9.00 x 6.00 x 0.47 inchesWeight:0.6702Product ID:SCWA3JPF8J
Aaker, David: - David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.
Publisher: Morgan James Publishing

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David Aaker

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David Aaker

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