NeuroSelling 2.0: Mastering the Customer Conversation Using the Surprising Science of Decision-Making - Hardcover

Bloomfield, Jeff: - Jeff Bloomfield is a leading expert in neuroscience-based communication and the founder of Braintrust. As the creator of the NeuroSelling(R) and co-creator of NeuroCoaching(R) programs, Jeff's research and techniques empower leaders, coaches, and sales professionals to build trust and inspire action through brain science, behavioral psychology, and storytelling. His mission is to help people communicate with greater clarity, authenticity, and influence-in both business and life.Docherty, Dan: - Dan Docherty, PhD, is chief coaching officer and managing partner of the Leadership Development Practice at Braintrust, leadership professor in the MBA program, and assistant director of the Isaac & Oxley Center for Business Leadership at Miami University. With a PhD in Management from Case Western Reserve University, his research centered on the neuroscience of coaching, development, and performance in leader-team member relationships. A former life sciences executive, Dr. Dan has coached thousands of leaders across the globe and co-created the NeuroCoaching(R) framework to assist leaders in communicating with impact to build stronger relationships and drive performance.