Navigating the New Retail Landscape: A Guide for Business Leaders - Paperback
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Language:EnglishPublisher:Oxford University Press (UK)ISBN-13:9780198935179ISBN-10:019893517XUPC:9780198935179Book Category:Business & EconomicsBook Subcategory:Industries, Strategic PlanningSize:9.21 x 6.14 x 0.61 inchesWeight:0.9105Product ID:SC42Q9VYBM
Navigating the New Retail Landscape: A Guide for Business Leaders
The retail industry globally is in an era of profound, perhaps unprecedented, change. This book is intended to serve as a wide-ranging, robust, practical guide to leaders of enterprises tasked with understanding and delivering success in the new landscape of retailing, as well as to all those with an interest in this most important and visible of industries. Part 1 describes the major directions...
Language:EnglishPublisher:Oxford University Press (UK)ISBN-13:9780198935179ISBN-10:019893517XUPC:9780198935179Book Category:Business & EconomicsBook Subcategory:Industries, Strategic PlanningSize:9.21 x 6.14 x 0.61 inchesWeight:0.9105Product ID:SC42Q9VYBM
Alan Treadgold, Founding Partner, Candezent Advisory, Jonathan Reynolds, Associate Professor in Retail Marketing & Deputy Dean, Said Business School, University of Oxford Alan Treadgold has held senior positions in advertising, management consulting, and academic institutions globally, including CEO IdeaWorks (a WPP business) in Australia; EVP and Global Head of Retail for Leo Burnett...
Publisher: Oxford University Press (UK)
Edition
3rd Edition
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