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Media Planning & Buying in the 21st Century Workbook, 3rd Edition

Media Planning & Buying in the 21st Century Workbook, 3rd Edition - Paperback

by Ronald D. Geskey Jr, Ronald D. Geskey Sr
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Availability:In StockContributor:Ronald D. Geskey Jr, Ronald D. Geskey SrSeries:Thumbnail Media PlannerPublish date:2015-01-24Pages:154
Language:EnglishPublisher:Createspace Independent Publishing PlatformISBN-13:9781505326895ISBN-10:1505326893UPC:9781505326895Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:10.00 x 7.99 x 0.33 inchesWeight:0.7011Product ID:SC5YP9VEXZ
Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.
Language:EnglishPublisher:Createspace Independent Publishing PlatformISBN-13:9781505326895ISBN-10:1505326893UPC:9781505326895Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:10.00 x 7.99 x 0.33 inchesWeight:0.7011Product ID:SC5YP9VEXZ
Publisher: Createspace Independent Publishing Platform

Contributor(s)

Ronald D. Geskey Jr, Ronald D. Geskey Sr

Author

Ronald D. Geskey Jr, Ronald D. Geskey Sr

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