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McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire - Paperback

by Jeffrey Rothfeder
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Availability:In StockContributor:Jeffrey RothfederPublish date:2009-05-01Pages:272
Language:EnglishPublisher:Harper BusinessISBN-13:9780060721855ISBN-10:60721855UPC:9780060721855Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Corporate & Business History, Business, CulinarySize:7.70 x 5.30 x 0.70 inchesWeight:0.4497Product ID:SC3R48AN1Y

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

Language:EnglishPublisher:Harper BusinessISBN-13:9780060721855ISBN-10:60721855UPC:9780060721855Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Corporate & Business History, Business, CulinarySize:7.70 x 5.30 x 0.70 inchesWeight:0.4497Product ID:SC3R48AN1Y
Rothfeder, Jeffrey: -

A former BusinessWeek editor and national editor at Bloomberg News, Jeffrey Rothfeder has written for publications such as the New York Times and the Washington Post and has appeared on 20/20, Nightline, Today, Good Morning America, and Oprah. He lives in Cortlandt Manor, New York.

Publisher: Harper Business

Contributor(s)

Jeffrey Rothfeder

Author

Jeffrey Rothfeder

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