Marketing To Mums: How To Sell More To Australia's Most Powerful Consumer - Paperback

Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?

Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.

Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums.

- Recognise the diverse nature of mums
- Avoid the nine mistakes most businesses make
- Attract mums to your business, then turn them into raving fans
- Harness the power of social media and word of mouth advertising
- Grow your business through partnerships

By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.