Marketing: Theory, Evidence, Practice - Paperback
by Byron Sharp
$108.99
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Language:EnglishPublisher:Oxford University PressISBN-13:9780195590296ISBN-10:195590295UPC:9780195590296Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.70 x 8.20 x 1.30 inchesWeight:3.9044Product ID:SCVG7ASNNH
Marketing: Theory, Evidence, Practice
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an...
Language:EnglishPublisher:Oxford University PressISBN-13:9780195590296ISBN-10:195590295UPC:9780195590296Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.70 x 8.20 x 1.30 inchesWeight:3.9044Product ID:SCVG7ASNNH
Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Publisher: Oxford University Press
Edition
2nd Edition
Contributor(s)
Author
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