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Marketing Performance: How Marketers Drive Profitable Growth

Marketing Performance: How Marketers Drive Profitable Growth - Hardcover

by Thomas Bauer, Tjark Freundt, Jonathan Gordon
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Availability:In StockContributor:Thomas Bauer, Tjark Freundt, Jonathan GordonPublish date:2016-07-25Pages:208
Language:EnglishPublisher:WileyISBN-13:9781119278337ISBN-10:1119278333UPC:9781119278337Book Category:Business & EconomicsBook Subcategory:Marketing, LeadershipSize:9.00 x 5.80 x 0.80 inchesWeight:0.9502Product ID:SC3V7K2NSB

Marketing Performance: How Marketers Drive Profitable Growth

Drive marketing ROI with an investor's mindset and a proven toolkit

Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied...

Language:EnglishPublisher:WileyISBN-13:9781119278337ISBN-10:1119278333UPC:9781119278337Book Category:Business & EconomicsBook Subcategory:Marketing, LeadershipSize:9.00 x 5.80 x 0.80 inchesWeight:0.9502Product ID:SC3V7K2NSB

THOMAS BAUER joined McKinsey in 2001 and is based in Munich. As a Senior Expert in McKinsey's marketing strategy group he serves clients across industries and geographies on topics such as marketing spend effectiveness and brand management. Thomas co-leads the Marketing Navigator, a McKinsey technology solution for marketing performance optimization.

TJARK FREUNDT is a Partner in McKinsey's...

Publisher: Wiley

Contributor(s)

Thomas Bauer, Tjark Freundt, Jonathan Gordon

Author

Thomas Bauer, Tjark Freundt, Jonathan Gordon

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